Lavazza, coffee to die for!

When it was mentioned that we’re allowed to create our project based on any genre, I naturally felt inclined to design an ad with dark humour.

I looked into other companies that have made a funny product advertisment with a dark twist and found a variety of them related to a tv show series, an adoption centre and another that features the classic Frankenstein’s monster.

 

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Out of those what pulled me in was the Smirnoff ad with Frankenstein’s monster. That advertisment was made during the 1960s and featured in a magazine for Halloween. Smirnoff’s aim was to promote halloween themed drinks for an adult audience.

What I want is to recreate something similar to that but featuring a more recent character. I thought of using Jason Voorhees as the face of Lavazza’s ad campaign.

 

What I envision is to have Jason in the foreground of the image, having a cup of coffee. Behind him would be a pile of dead bodies, freshly killed by our protagonist. To emphasise on humour and the motif of the coffee brand, each dead body will hold a Lavazza coffee bag or cups and saucers. This would be set in the forest because the character is known to perform his murders in there or near a cabin by a lake. A final add to the advertisement would be a slogan that’s going to feature on it which would say “Lavazza, coffee to die for!”.

Overview & Evaluation: Fanzine

Magazine pdf: suara

 

Starting this project, I wasn’t sure if I could do it. Although it we had around 2 months to do our work, it took me nearly two months to build a relationship with those who were featured with my magazine. I have to admit that the hardest part was trying to find someone who was willing to have a conversation. I have met a fair amount of homeless people who were still learning to cope with their reality. The first few I met were angry with their lives. They seemed unwilling to open up, even if I asked them “How are you?”. By the time January was close to an end, that was when progress started happening.

I noticed that having an “interview” style kind of conversation didn’t get me very far. In fact, it made me feel more awkward talking to people. So I decided to drop the whole interviewer act and just had a regular chat with the homeless. I am aware that by doing that I’ll be losing a structure in my stories that would make it easier for me to follow, but, I feel like it makes their stories a lot more interesting.

The downside, however, is that I wasn’t able to put the stories in so I had to resort to dummy text. Another thing I couldve worked on was timing because if I planned thos more carefully, I would have more time to work and design my magazine as well as checked if I needed to reshoot anything. It would have certainly helped if I have done that because some of the text in my work didnt turn out well which I suspect is due to the font type.

What I did like about the work was meeting the people featured in my magazine. It helped me build my confidence with approaching and talking to strangers.

Research: Fanzine (Online Articles)

Some of my work’s information came from these articles:

http://www.timeout.com/london/blog/more-than-7-000-families-will-be-made-homeless-in-london-in-the-next-six-months-011717

http://www.crisis.org.uk/data/files/publications/714_ITS_NO_LIFE_AT_ALL_violence%20asb_FINAL_sp.pdf

http://www.timeout.com/london/blog/more-than-7-000-families-will-be-made-homeless-in-london-in-the-next-six-months-011717

http://www.timeout.com/london/blog/sadiq-khan-is-opening-emergency-shelters-for-londons-homeless-010517

http://www.timeout.com/london/blog/it-can-happen-to-anyone-daisy-may-hudson-on-her-shocking-homelessness-documentary-half-way-120716

http://www.streetlink.org.uk/

http://www.streetsoflondon.org.uk/about-homelessness

http://www.dontwatchthat.tv/2015/01/half-way-a-documentary/

http://www.independent.co.uk/news/uk/life-on-the-streets-homelessness-is-about-more-than-just-poverty-a7509046.html

 

 

Taylor Wessing photographic portrait prize, exhibition review

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Coming into the gallery, I peered over the multiple portraits in the room.  A lot of them caught my attention but what I noticed were the variety of styles pictured in every frame. That is one of the things that peaked my interest as a first impression. However, not many of the portraits in that captured my attention.

Out of all the pictures, this was the only one that gained my attention. Personally, I have a fascination about the details of the human body so I found myself examining each wrinkle and fold on the models’ body. What I like about this portrait is the sense of vulnerability sensed on the surface of the image. It is bold; you don’t see many images of naked old women posing for you a lot. On the other hand, it also carries a certain grace to it. It highlights this gentle reminder that beauty does come with age but it takes a different form. Certainly different from the mainstream idea of beauty.

Aside from that, I was pleased with the exhibition and I might look into joining the 2017 competition as well.

Fanzine: On approaching strangers

In my first time round, I met a man named Danny Richardson and had a conversation with him in a cafe I frequent in Carnaby. Dan is one of the homeless people that I have interviewed (or more like having a chat with) about his life and experiences with living on streets. Going into this slightly unprepared, I decided to ask a few basic questions that could give an insight of his life. It started off with a bit of jokes but the conversation quickly took an emotional turn which almost led me to tears. Almost.

The link attached is my conversation with Dan: Audio

In trying to improve on my social skills, I watched this video of Brandon Stanton’s approach to talking to strangers. His advice is the following

  • energy: nervousness makes it difficult for strangers to want to be comfortable. Be relaxed.
  • dont approach from behind: it’s just weird
  • Maybe bend the truth a little: Approach them with the intention to have a conversation, then pop the camera out for a photo