Lavazza, coffee to die for!

When it was mentioned that we’re allowed to create our project based on any genre, I naturally felt inclined to design an ad with dark humour.

I looked into other companies that have made a funny product advertisment with a dark twist and found a variety of them related to a tv show series, an adoption centre and another that features the classic Frankenstein’s monster.



Out of those what pulled me in was the Smirnoff ad with Frankenstein’s monster. That advertisment was made during the 1960s and featured in a magazine for Halloween. Smirnoff’s aim was to promote halloween themed drinks for an adult audience.

What I want is to recreate something similar to that but featuring a more recent character. I thought of using Jason Voorhees as the face of Lavazza’s ad campaign.


What I envision is to have Jason in the foreground of the image, having a cup of coffee. Behind him would be a pile of dead bodies, freshly killed by our protagonist. To emphasise on humour and the motif of the coffee brand, each dead body will hold a Lavazza coffee bag or cups and saucers. This would be set in the forest because the character is known to perform his murders in there or near a cabin by a lake. A final add to the advertisement would be a slogan that’s going to feature on it which would say “Lavazza, coffee to die for!”.

Overview & Evaluation: Fanzine

Magazine pdf: suara


Starting this project, I wasn’t sure if I could do it. Although it we had around 2 months to do our work, it took me nearly two months to build a relationship with those who were featured with my magazine. I have to admit that the hardest part was trying to find someone who was willing to have a conversation. I have met a fair amount of homeless people who were still learning to cope with their reality. The first few I met were angry with their lives. They seemed unwilling to open up, even if I asked them “How are you?”. By the time January was close to an end, that was when progress started happening.

I noticed that having an “interview” style kind of conversation didn’t get me very far. In fact, it made me feel more awkward talking to people. So I decided to drop the whole interviewer act and just had a regular chat with the homeless. I am aware that by doing that I’ll be losing a structure in my stories that would make it easier for me to follow, but, I feel like it makes their stories a lot more interesting.

The downside, however, is that I wasn’t able to put the stories in so I had to resort to dummy text. Another thing I couldve worked on was timing because if I planned thos more carefully, I would have more time to work and design my magazine as well as checked if I needed to reshoot anything. It would have certainly helped if I have done that because some of the text in my work didnt turn out well which I suspect is due to the font type.

What I did like about the work was meeting the people featured in my magazine. It helped me build my confidence with approaching and talking to strangers.

Research: Fanzine (Online Articles)

Some of my work’s information came from these articles:



Taylor Wessing photographic portrait prize, exhibition review


Coming into the gallery, I peered over the multiple portraits in the room.  A lot of them caught my attention but what I noticed were the variety of styles pictured in every frame. That is one of the things that peaked my interest as a first impression. However, not many of the portraits in that captured my attention.

Out of all the pictures, this was the only one that gained my attention. Personally, I have a fascination about the details of the human body so I found myself examining each wrinkle and fold on the models’ body. What I like about this portrait is the sense of vulnerability sensed on the surface of the image. It is bold; you don’t see many images of naked old women posing for you a lot. On the other hand, it also carries a certain grace to it. It highlights this gentle reminder that beauty does come with age but it takes a different form. Certainly different from the mainstream idea of beauty.

Aside from that, I was pleased with the exhibition and I might look into joining the 2017 competition as well.

Fanzine: On approaching strangers

In my first time round, I met a man named Danny Richardson and had a conversation with him in a cafe I frequent in Carnaby. Dan is one of the homeless people that I have interviewed (or more like having a chat with) about his life and experiences with living on streets. Going into this slightly unprepared, I decided to ask a few basic questions that could give an insight of his life. It started off with a bit of jokes but the conversation quickly took an emotional turn which almost led me to tears. Almost.

The link attached is my conversation with Dan: Audio

In trying to improve on my social skills, I watched this video of Brandon Stanton’s approach to talking to strangers. His advice is the following

  • energy: nervousness makes it difficult for strangers to want to be comfortable. Be relaxed.
  • dont approach from behind: it’s just weird
  • Maybe bend the truth a little: Approach them with the intention to have a conversation, then pop the camera out for a photo