Lavazza, coffee to die for!

When it was mentioned that we’re allowed to create our project based on any genre, I naturally felt inclined to design an ad with dark humour.

I looked into other companies that have made a funny product advertisment with a dark twist and found a variety of them related to a tv show series, an adoption centre and another that features the classic Frankenstein’s monster.

 

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Out of those what pulled me in was the Smirnoff ad with Frankenstein’s monster. That advertisment was made during the 1960s and featured in a magazine for Halloween. Smirnoff’s aim was to promote halloween themed drinks for an adult audience.

What I want is to recreate something similar to that but featuring a more recent character. I thought of using Jason Voorhees as the face of Lavazza’s ad campaign.

 

What I envision is to have Jason in the foreground of the image, having a cup of coffee. Behind him would be a pile of dead bodies, freshly killed by our protagonist. To emphasise on humour and the motif of the coffee brand, each dead body will hold a Lavazza coffee bag or cups and saucers. This would be set in the forest because the character is known to perform his murders in there or near a cabin by a lake. A final add to the advertisement would be a slogan that’s going to feature on it which would say “Lavazza, coffee to die for!”.

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