After several psd layers, this if the final outcome for my Lavazza ad.
What I really like about it is how it strays from the usual Lavazza persona. This dark take was inspired by my personal interest in horror. By featuring Jason Voorhees as the character for my ad, I felt that he would be more recognisable as he is one of the well known monsters/killers in horror movies and video games.
What I struggled with while doing this project was figuring out how to turn the day background into night time. I also had difficulty understanding how to work with tones and saturation to fit the mood of the ad.
Working with other elements I felt that it was easy, for instance, removing highlights and filling in shadows.
Another struggle I encountered was turning the image into a portrait as I felt that pose/position of the character was awkward.
Personally, I’m not too pleased with the portrait and felt that I should have shot it differently to give the image more context. Another thing I could have done was bring up the brightness more but I was also trying to maintain the creepy mood of the image which is why I made the decision to leave the brightness as shown in the images.
Overall, I did enjoy doing this project as it allowed me to creatively flourish and challenged me to focus on details and create a visual narrative; something I’m not confident of sometimes.
What I liked about the space was that it had all the elements I wanted which were ambient lighting coming from the outdoors and some indoors.
I tried having the pair standing in different poses. Since I had limited time, I positioned them behind the reception desk and one sitting next to it. I was hoping this would relax them into posing for the camera I noticed the employee in the gray shirt was a bit nervous.
Some good tips for retouching.
Originally my idea was to photograph my family’s old house in Whitstable, however, after sending a letter to the current owner, I didn’t get a respond. So, I went for my second idea.
I was pretty hesitant to photograph my depression. It makes me feel nervous to show the people who I see every week a sickness that’s been with me for a decade of my life. I’m afraid of the stigma that could come with it but, I also feel the need to show my perspective on it. An almost-first-person-view of what and how I experience it.
Danielle Tunstall specialises in horror photography where her work features gore and horrific characters that she creates through her photography, post-production and make up.
I like her style because it’s shocking to the viewer. A first glance at her work showcases the incredible detail of her craft. I admire her post-production skills because her photos almost seem like hyperrealistic illustrations/graphics rather than an actual photo.
I think by applying her dark style of post-production editing would work with my ideas for Lavazza, as that also takes on a dark theme.